Showing posts with label Fashion. Show all posts
Showing posts with label Fashion. Show all posts

Friday, 13 August 2021

‘Comfort will be priority’: How the pandemic is set to revolutionise the way we dress for work

Comfort Dressing for Work 

 

As more employees slowly migrate from their living rooms back to the office, Olivia Petter examines how the last 18 months will transform office fashion for good.

After what has felt like an eternity, it’s time to get dressed again – and not just for the big shop. Restrictions in England have lifted, the hospitality sector has opened up, and, crucially, people are returning to the office. But what will they be wearing when they do?

We’ve all become accustomed to working on our kitchen tables in little more than a loose-fitting sweatshirt and a pair of tracksuit bottoms – and sometimes we even neglect those. It will inevitably feel rather strange to suddenly slip back into a pencil skirt and blazer after all this time.

There have, of course, been major fashion shifts as a result of the pandemic. The rise of “revenge dressing” has been well-documented, with many people leaning towards their most outrageous and flamboyant ensembles as a way of sticking two sartorial fingers up to coronavirus and all the experiences (and outfits) it has taken from them. But we can’t exactly turn up to work in a neon pink co-ord, or a cut-out mesh mini dress, can we? Equally, though, can we really be bothered to don our best Working Girl look in 2021, shoulder pads and all?

Despite this unprecedented time, the regular codes of professional dressing still largely apply. But that’s not to say change isn’t afoot. Lyst, the fashion shopping platform that analyses global consumer habits, has identified a rise in workwear that would once have been seen as too casual for the office. In its latest quarterly index report, the company noted a rise in casual footwear, with the number one “hottest” product named as none other than a humble pair of Nike Air Force Ones, while the only other item of footwear included in the list was Gucci’s rubber sandals, which, in sense and sensibility, reflects a major pivot from the high heels that might’ve once ruled the workwear roost.

“We also have been noticing an increase in demand for total knit outfits, which reflect the growing demand for comfortable but dressier loungewear pieces,” says Morgane Le Caer, Lyst’s content lead. “Since January, we have seen a rise in searches for knit dresses (+72 per cent), knit co-ords (+33 per cent) and knit vests (+61 per cent), which is expected to continue in the coming months.”

“After a year and a half of working from home, the return to the office is likely to be associated with new, more relaxed dress codes,” adds Le Caer. “We expect to see more oversized silhouettes, casual accessories and rainbow colours taking over our work wardrobes, as well as a rise in high-low styling – a good indication that comfort and practicality are here to stay as the world embraces this new hybrid working format.”

But what exactly does a “hybrid” office look consist of? It could be a case of pairing your comfiest pair of jeans with a bright statement T-shirt, or investing in a billowing floral dress that gives you plenty of room to move, like the Rodarte daisy dress, which was named as Lyst’s 10th hottest product of the quarter. For more affordable options, head to & Other Stories and Rixo.

Emily Gordon-Smith, director of consumer product at trends intelligence company Stylus, suggests looking to the autumn/winter 2021 collections for inspiration. “The catwalks were full of some great workplace-ready takes on loungewear; smart but super-relaxed at the same time, in layers of soft knit and plush wovens and a palette of soothing neutrals,” she said. “So kind of taking our work-from-home wardrobe and elevating it to something office appropriate.”

If suits are required as part of your dress code at work, why not try a more laid-back aesthetic than your previous tight-fitting ensembles? If your budget can stretch to the upper echelons, look no further than Bella Freud (we love her pink suit) and Temperley London, both of whom offer three-piece tailored looks that take their cues from the cool, relaxed fits that were popular in the 1970s. For cheaper alternatives, head to Mango, where their zany printed two-piece is currently on sale.

Unlike many of the shifts that happen in fashion’s ephemeral trend cycle, the move towards more laid-back workwear is not likely to be short-lived. In fact, retail experts say it has been brewing for some time. “Pre-Covid, most people were already relatively relaxed when it came to office wear, but the pandemic experience will certainly make comfort in the workplace even more of a priority,” notes Gordon-Smith. “Not only have we become so used to performing our daily routines in clothes that are comfort-based, we have now placed our personal wellbeing firmly at the centre of priorities. So don’t expect consumers to shift back into buying smart or restrictive apparel and footwear any time soon.” 

Francesca Muston, vice president of fashion content at trend forecasting company WGSN agrees that even the most rigid of dress codes have been increasingly relaxed over the years at corporate companies. “There has been a slow and steady decline in formal dressing, or to use fashion terminology, a casualisation of clothing, which has been happening over the course of several years, and the pandemic helped to crystallise it,” she explains.

Designers have taken note of this, too, incorporating consumer habits into the way they create and construct their clothes. “Some of these adjustments are concealed, like in four-way stretch fabrics, elastic panels or sleeves, which allow more movement,” she said. “We’re also tracking comfort detailing being used as a more prominent design feature with shirred panels, soft pleats, and gathers seen on loose-fit blouses and wide-leg trousers. Ultimately all of these shifts are long-lasting because they represent a gradual and sustained change to the way we dress rather than a knee-jerk reaction to the pandemic.”

It’s not just the clothes we wear to work that will change, of course. The way we work will, most likely, be permanently impacted by the pandemic, and that, in turn, will permanently affect how we dress. According to YouGov, one in five people want to work from home permanently post-pandemic, while more than one in three (37 per cent) said that they would like to work from home “some of the time”. All of this is likely to have an impact on our work wardrobes, not least because, if fewer people do start going to the office, it might detract from the sense of occasion that has previously been synonymous with workwear. If there’s no one to dress for...

“With the office itself (both the space and culture) needing to change irreversibly as a result of the pandemic, so too will how we dress for work,” says Gordon-Smith. “Many peoples’ work lives will continue to be lived out partly from home and online, businesses will become more flexible about where and how we interact, and when we are in an office setting much more emphasis will be placed on our personal comfort and wellbeing, which will also play out in how we choose to dress.”

It seems, then, that the way we dress for work moving forward will increasingly depend on our lifestyle and what makes us feel comfortable, both of which are likely to have radically changed after the pandemic. Much like everything else, really.



 
 
 


Sunday, 16 August 2020

The Fast Fashion Fix: 20 Ways to Stop Buying New Clothes Forever

Fashion Buying




Less than 2% of clothing workers earn a fair wage—while many of us have wardrobes full of unworn outfits. Here’s how to break the cycle.

 

 

 

It’s the toxic relationship too many of us can’t quit. An impulse purchase here, a pick-me-up there. A quick scroll, a flirty click, a casual add-to-basket. Who are we hurting? 

News linking the budget fashion giant Boohoo (which also owns Coast, Karen Millen, and now Oasis and Warehouse) to claims of “modern slavery” in one of Leicester’s garment factories has served to remind us of the sobering answer to this question. Not only is fashion one of the world’s most 
wasteful and polluting industries, but it’s also one of the most exploitative. Less than 2% of clothing workers globally earn a fair living wage, with most trapped in systemic poverty at almost every stage of the long and shadowy supply chains. While we enjoy the ease, speed and abundance, it’s they who are paying the price

Although that word, “enjoy”, is debatable, let’s be honest. The past few months have given us pause to take stock, literally in the case of many overflowing wardrobes, and confront our consumerist urges. Do high street hauls make us happy any more? Did they ever? Life on the neverending treadmill of trends is a tiring one, and there’s nothing like a pandemic to shift your priorities.
But as lockdown eases how do we walk away? There’s no one-size-fits-all solution – we’re each working with different lifestyles, different tastes and different levels of privilege. And while some people would have you believe that the only way to dress ethically is to spend £500 on a linen boilersuit and wear it every single day, there are plenty of other solutions. 

As Paul Simon sang, there must be 50 ways to leave your lover. Here are 20 ways to ditch fast fashion for a slower, fairer style.

1. Have a Clearout

This might sound counterintuitive, but nobody can make the most of their clothes if they have to wade through a sea of crumpled polyester each morning. It pays to do a regular audit of everything you have, so you know exactly what you need – and what you don’t. Plus, you’ll find treasures; clothes you’ve forgotten you have and clothes you don’t (hello, post-cocktails Zara trip) remember buying. As the global campaign group Fashion Revolution likes to remind us, the most sustainable garment is the one already in your wardrobe.

2. Play Dress-Up

Who says the makeover montage is just for teen romcoms? A good old-fashioned dressing-up session is one of the best ways to tackle wardrobe ennui, and remind yourself just how many options you have. Most people wear 20% of their wardrobe 80% of the time, and the waste charity Wrap says that extending the active lifespan of a garment just by nine months could reduce its carbon, water and waste footprints by as much as 30%. So dedicate an evening to experimenting with different combinations and mastering new styling tricks. Try dresses over jeans, shirts under dresses, vests over shirts, scarfs as belts. Put a jumper on over that sundress, and congrats! A new skirt.

3. Learn From Your Mistakes

Go through each item in your wardrobe and ask: “How many times have I worn this?” If the answer is in single digits, ask why. Interrogate those unloved garms, and be honest. Is it the colour? The shape? The length? A fabric that has you sweating like old lettuce by lunchtime? Did you buy it for an invitation that never arrived, or a lifestyle you don’t lead? Is it emotional collateral, bought out of insecurity, sadness, hunger or boredom? Learn to identify your most common shopping triggers and it becomes so much easier to resist the lure of the quick-fix purchase.

4. Wear and Repeat With Pride

Wearing the same outfit to two different parties should not be a revolutionary act, and yet a Barnardo’s study found that 33% of women now consider clothes “old” after wearing them three times. In 2019, UK shoppers spent an estimated £2.7bn on clothes we wore only once. We have confused clothes with disposable items. Let’s stage an amnesty and make outfit-repeating a source of celebration, not shame. I like to think of it as “playing our greatest hits”. If Paul McCartney still gets a standing ovation for Hey Jude, then your three-year-old dress deserves a few more nights out.

5. Aim for #30Wears

In the immortal words of Dua Lipa, you need new rules. The #30Wears rule coined by Livia Firth, founder of sustainability consultancy Eco-Age, is a benchmark to help you make savvier choices and give your clothes the lifespan they deserve. Before buying anything, ask: will I wear this at least 30 times? If the answer is no, don’t buy.

6. Order, Order

As Joan Crawford once advised: “Care for your clothes like the good friends they are.” Something’s gone wrong when buying a new outfit in your lunch hour feels like an easier fix than trawling through your floordrobe for something that isn’t covered in creases, food stains or both. So take more time to organise your clothes, hang them up at the end of the day (Crawford also condemned wire hangers), and if ironing is your bete noire, consider investing in a handheld steamer. I also swear by storing winter and summer clothes separately, if you have space. It helps calm the “new season, must shop!” panic and feels exciting every time those old friends reappear.

7. Become a Borrower

If you know you’re unlikely to wear an item more than once, don’t buy it – borrow it, whether that’s from a generous friend or a fashion rental service such as Hurr, ByRotation, My Wardrobe HQ or Rotaro. Some specialise in statement pieces for special occasions, while others, such as Onloan and The Devout, run a subscription model that refreshes your wardrobe with trend items for a month at a time. Ideal for the conscious commitment-phobe.

8. Go #Secondhandfirst

If a total ban on shopping is too big a leap, try this gentler approach. Before buying anything new, endeavour to find it secondhand first. This could mean rummaging in a charity or vintage shop, buying a preloved version from a resale platform, or even just borrowing something similar from a friend. If we all #chooseused more often (there’s no end to the pithy hashtags), it could reduce the demand for new manufacture and landfill.

9. Get Stitching

The best way to understand how much work goes into one garment? Make it yourself. The Great British Sewing Bee has helped to herald a new generation of home-stitchers over the past few years, while John Lewis and Hobbycraft both reported surges in sewing machine sales during lockdown. If you haven’t threaded a bobbin since school, I recommend seeking the tutelage of Tilly Walnes, AKA Tilly and the Buttons. Her online guides are friendly and foolproof, while her book Make It Simple is full of versatile patterns for wardrobe staples, from a jumpsuit to the perfect white tee.

10. Make New and Mend

Even if you’re never going to start making dresses from scratch, you can expand your wardrobe horizons with little more than a YouTube tutorial and a hotel sewing kit. Clothes are sometimes abandoned for the tiniest of reasons, such as an awkward neckline or a scratchy label, so don’t be afraid to get the scissors out. Learn a few basic skills and you can replace buttons and zips, turn up dragging hems, patch up the worn-out crotch of your best-loved jeans and alter secondhand finds to fit you perfectly. It doesn’t even need to be neat – you can join the visible mending movement, which turns your rips and holes into beautiful design features.

11. Give Vintage a Chance

Vintage shopping has had a makeover, with a new generation of cool Instagram traders leading the way. While 1970s Laura Ashley is this summer’s hottest property, anything older than 20 years is considered vintage, which means 90s minimalism and minidresses from 2000 are circling back. Monthly events such as @AVirtualVintageMarket round up the very best sellers, while the Gem app allows you to sift out the best vintage treasures from across the internet – especially those elusive larger sizes.

12. Rescue the Rejects

If you are squeamish about wearing a stranger’s hand-me-downs, deadstock is a sustainable compromise. Usually clothes that were never sold because of small defects or oversupply, searching “deadstock” on sites such as Etsy and eBay will return great items from across the decades that might have been destined for the bin or incinerator. Likewise, end-of-line clothes are an all too common sight in charity shops (you can spot them by the snipped-out labels). Until the brands stop producing too much, it’s better to give excess stock a loving home.

13. Swap, Don’t Shop

Peer-to-peer rental app Nuw launches a new swapping feature this week, allowing subscribers to list clothes in exchange for virtual credit and use it to “buy” items from other people. Swopped.co.uk works on the same principle. Or there’s always the luddite version: gather a group (at a safe social distance) and trade cast-offs. Warning: seeing your old threads on your most stylish friend may induce regret.

14. Call Your Agent

The UK has more than 500 dress agencies – also known as consignment stores – which sell people’s unwanted clothes, shoes and accessories in exchange for 50% of the profit. Stock is usually in pristine condition and only a few seasons old, making it a great way to save money on premium labels and shop the high street at one remove. Meanwhile, luxury resale sites such as Vestiaire Collective are overflowing with worn-once wedding-guest outfits for half the original price. If you buy new without checking online first, you’re a chump.

15. Just Stop Shopping

It’s the cheapest way to downsize your fashion footprint. And yet for many of us, the mere idea of going cold turkey is enough to give us the shakes. I pledged to buy nothing brand-new for 2019, and documented the results in my book How to Break Up With Fast Fashion – but if a whole year is too daunting, start smaller. Challenge yourself to three months, or even just one. It takes time for your brain to break the cycle of positive association, and your fingers to stop twitching for the Asos scroll. But after a few weeks, it gets easier. Promise.

16. Remove Temptation

Just like deleting your ex’s number and blocking their Facebook profile, a fast fashion breakup involves admin. So go through your inbox and unsubscribe from all shopping emails – even those from the golfing supplies outlet you bought your uncle’s Christmas present from in 2012. Then, fillet your social media feeds. Unfollow all the influencers whose pastel-hued grids exist to seduce you into buying things, and replace them with slow fashion advocates such as @ajabarber, @venetialamanna, @theniftythrifter_, @enbrogue and @styleand.sustain. Cute baby animal accounts would work, too.

17. Shop Small

If buying new is the only option, relax – the roll call of great ethical fashion brands is expanding. Where utilitarian hemp once ruled all, there’s now fairly made fashion to suit pretty much every personal style, from slick streetwear to prairie ruffles and maximalist prints. But beware brands that are all mouth and no trousers; the best ones should give details of their factories, suppliers and wage commitments online. Kemi Telford, Sika and Mary Benson are among my favourites, while Gather & See does a great job of curating the bunch.

18. Do Your Homework

As fashion brands cotton on to consumer demand for more ethical production, it’s getting harder to see through the greenwash and work out where we can shop with a clear conscience. Luckily, there’s an app for that. Good On You has rated more than 2,000 brands on their treatment of people, the planet and animals, providing an at-a-glance verdict from “great” to “avoid”. If only Tinder did the same.

19. Switch to Pre-Order

Brands such as Olivia Rose, Birdsong and By Megan Crosby prove that patience is a virtue, and made-to-order fashion is the future. By only making what customers demand, they can minimise waste and manage their labour more effectively – the antidote to fast fashion’s need for speed. Plus, it’s a good way to test your own commitment to a trend. If you can’t wait a few weeks for that new outfit, maybe it wasn’t such a must-have after all.

20. Ask #WhoMadeMyClothes?

Fashion Revolution’s rallying cry since 2013, this simple question can be a powerful weapon in the fight against exploitation. If we’re ever going to trust big brands again, we need answers. Where were our clothes made? In which factories? How much were their workers paid, and how much is lining millionaire pockets as a result? Full transparency is the only look to be wearing this year. Metaphorically, at least.
Lauren Bravo is a freelance journalist and digital editor living in London. She writes mainly about pop culture, modern life, food, fashion and feminism. 

Thursday, 30 April 2020

How To Effortlessly Look Stylish Every Day

Style doesn't have to be expensive or take a lot of time








Megan Holstein

Jan 3 · 9 min read

1. Only wear clothing you find comfortable.

2. Wear clothes that fit

How can you tell if something fits?

Just because you think it fits, doesn’t mean it does

3. Pick the right shoes

4. Avoid clothes that are worn out.

5. Avoid dated styles



A Quick Note About Men’s Style


Thursday, 12 March 2020

Turns Out Body Shape Has Nothing At All to do With Fruit

Your Body Shape






This is something I struggle with so much.

On the inside, I’m an artist. A highly creative person with confidence and an eye for a funky vintage aesthetic.

One of the best things, ever, is letting go entirely of the fruit-based body type system.

Forget apples or pears. I’m a flamboyant natural.

I’m still figuring this stuff ut.

Including how much bringing my outside into alignment with my inside matters. How to do that, of course, but the why fascinates me.

Written by

Sunday, 13 January 2019

Top 7 Ways to Support Sustainable Fashion

Landfill Crisis


To make us think next time we shop for clothes!

Story at-a-glance

  • If you think buying new clothes is a fun activity with few consequences on human health and the environment, you may want to watch the BBC documentary “Fashion’s Dirty Secrets”
  • According to BBC investigative reporter Stacey Dooley, fashion is second only to oil on the list of the top five most polluting industries in the world
  • It can take 4,000 to 5,000 gallons of water to conventionally grow the cotton needed to make a single pair of jeans
  • Waterways around the world are being irreversibly harmed by textile growers and manufacturers, who are collectively creating climate change, human health risks and environmental damage
  • You can do your part to help fix this broken system by selecting organic fabrics, refusing to participate in “fast fashion” and buying only the clothes you truly need and will wear for a long time

Wednesday, 25 October 2017

The Princess Diana Trend At Zara

The Princess Diana Trend

Princess Diana was a fashion icon in the 90's and the Fashion House Zara has now picked up on the two colour trend.

The less colours are mixed in any one outfit, the more elegant it is.  It is good to remember that like in so many other areas, the rule 'Less is More' applies here too.

Sunday, 19 February 2017

Dress For Success

Dress For Success

Stylish dressing is just about assembling your clothes in a color coordinated fashion and matching items of clothing with each other, for one to complement the other piece.

 Anyone can achieve the dress for success label by paying attention to color and not mixing too many in one outfit.

Check the article by clicking on the link above which explains how this outfit is put together.  There are merely three or four colors at play here.



Wednesday, 24 June 2015

How Skinny Jeans Could Be Harmful

 I have long suspected that skinny tight jeans could be harmful to the organs like Intestines, Liver, Kidneys because these organs are then squashed and unable to function effectively, not to mention the harm done to nerves and fibres in the legs.  The tightness makes wearing them very uncomfortable.  I have tried this but soon changed into more comfortable gear.  The very fact that girls often need to lie on the floor just to pull these jeans up already tells us everything.  They are too tight and too uncomfortable to wear but in the name of fashion women put up with an awful lot. Just wearing body shapers can be very uncomfortable too and even harmful.  Spanx undergarments recently also got a bad press for just this reason.

Wearing Skinny Jeans Could Be Harmful

Thursday, 21 November 2013

3F Event in Dubai

 This news is so encouraging for women in Arabia!  I hope they have received great value from this.

500 women attend 3F event in Dubai

With best wishes.

Adele Bantle
International Style Coach